GRANT THEIR WISH IN A VERY BIG WAY

Tasked with bringing the most legendary toy shop to the emerging e-commerce market, we needed to bring the experience of child-like wonderment and nostalgia to remind consumers (both old and young) that spectacular feeling of being a kid.

Focusing on eye-catching photography and the whimsical nature of the brand, we chose to approach this luxury brand toy shop by conveying contemporary elegance and clean design—providing the consumer with visual breathing room and simplified shopping experience.