PURE BLISS

Pure Bliss served as a visual identity and brand tone exercise that spanned both the digital and print landscape. The visual tone is whimsical and nature-focused—utilizing hand-drawn illustrations, typeset typography, integrated with simple and clean lifestyle photography alongside textural elements of nature.

The digital execution brought consumers deeper into the story of the product through the above targeted emails and website presence below— cohesively tied in the developed visual identity and brand tone.