THE FLU ASKED FOR IT

 This influencer kit displayed our product launch into powder pack form with attitude inspired by 90’s style graffiti. The direction of both visual and messaging is both colorful and gritty as we prepared our consumers for flu season.

The street-art-inspired look branched out into the swag box which presented a wide variety of items ranging from tissues, socks, a tumbler, cape-style hoodie, stickers, and customizable get-well-soon cards; which served a dual purpose of allowing the influencer to share promo codes with friends in need of Pedialyte during the flu season.

Generating buzz and UGC, followers and influencers photographed themselves interacting with our product in various stills, unboxing videos, and showcasing usage of the products and swag which elicits inquiring minds about the product in a fun way.