VEGAS DEHYDRATES. WE REHYDRATE.

Las Vegas is where indulgence in fun, sun, and alcohol are the primary staples for visitors—the perfect location and demographic to state the simple message with the largest reach.

To optimize the the most cost-efficient ad-buy with maximum impact, we developed different sets of iconography to target different usage occasions at different time frames in the day that adjusts to what consumers would most likely be doing in Sin City.

Ad placements within the Las Vegas airport included all concourses, pylons, and tram signage. The messaging was geared towards the overall Vegas experience whether you are leaving or just arriving.