Tasked with introducing Pedialyte’s new product line, I decided to utilize the thematic of “Light” in juxtaposition to the main product benefit—33% more Electrolytes.
The end consumer received the new product, custom t-shirt, and branded sunglasses to represent the brand.
The Intro Kit launched the beginning of the social media Ambassador program which resulted in 10k+ additional followers. The package design received the prestigious regional Silver Addy Award.
